3 Things You Can Do Today to Reach More Students on Social MediaI’m often asked, “That’s great Joshua. But what are some practical things I can do to leverage social media to get my students to engage?”Here are three ideas, but there are many many more:1. Don’t schedule your events on the same day as other school eventsThis might seem obvious, but part of using social media is acknowledging the reality of your audience. And students need to see career services as simply another facet of their college life. Don’t try to compete for their attention. Your office is part of a greater whole.2. Use Facebook to demand accountabilityIf you are on Facebook several times a day, well, so are your students. If you want their attention, “hey, did you work on that resume revision I gave you yet?”. What better way to ensure accountability that Facebook. Just start a new account and connect with every student you meet. Read how one Career Advisor in Oregon uses this approach.3.
